Miche Bag is the newest sensation to hit women's fashion! A handbag with an interchangeable shell allows women to own as many handbags as they want, all without busting the piggy bank!

What started as an idea little more than a year ago has now grown to fruition. Miche Bag has officially launched from it's home base of Salt Lake City, UT, and is rapidly expanding to the rest of the nation. By the end of 2007, Miche Corporate (that sounds scarier than it should) anticipates over 50 mall-cart locations in the United States, and over 500 by the end of 2008.

Rest easy international fans, because 2008 will also bring international distribution to your far away shores! Plans are to bring Miche to the EU, Australia, and wherever else there is an interest in anything Miche related. Ordering online will also continue to bring support for those in remote locations worldwide.

If you're new to Miche, you may be wondering what all the hub-bub is about? Why so much attention to a hand-bag? Well, first off, Miche is no ordinary bag - it's a fashion revolution. In a matter of seconds you can change a purse that doesn't quite fit your outfit into a stunning addition, just by changing the "shell" wrapping the bag.

The reaction to Miche bag's by the community in Salt Lake City, UT has been astounding. People simply love it, and who's to blame them? Gone are the days where a fashionable hand-bag or purse collection meant thousands of dollars invested and valuable closet space. Miche Bag has arrived, with it's chic interchangeable "shell" covers that allow you to take control of your wardrobe!

So stay tuned here and at Miche Bag Online for more information on ordering online, mall cart locations nationwide, and new additions to the Miche lineup!

Miche Bag is here! Order online and save!

On the way home from work in the fall of 2004 Michelle Romero did something most women have done - she spilled on her favorite handbag. Frustrated by the thought of hunting for a replacement then transferring all the contents, she wished there was a way to just change the outside of the bag. The idea immediately popped into her mind to create a bag with changeable covers. Not to be deterred by her lack of sewing skills, Michelle grabbed her super glue and scrap fabric, took apart the stained bag, and made the very first prototype. With her rough creation in hand, Michelle set out on a mission to bring to life the Miche bag.

Michelle showed the prototype to her friend, Annette Cavaness, who immediately loved the idea. Annette used her knowledge as an accessories buyer to work with Michelle on developing a business plan and perfecting the product. The combination of each of their unique strengths and experiences made it clear that the two were destined to be business partners. In April 2005 Michelle and Annette started the process and formed Miche Bag, LLC.. Together they met with a patent lawyer and a sourcing agent, and soon the final product became a reality.

Michelle and Annette both felt that the name would be a very important part of the product. After brainstorming many ideas the name “Miche” (pronounced, "MEE-chee") was suggested after the nick name Michelle’s mother-in-law gave her. Naturally, the name for the many changeable covers became “Chelle” playing on the aspect of the cover being a “shell” for the bag as well as finishing the name Michelle.

The first samples were tested personally by Michelle and Annette. They loved changing the bag each day to match their outfits without the hassle of changing the contents from purse. They also love the convenience the Chelles provide by stacking 20 Chelles in the space of what two small handbags would use. It quickly created excitement among family and friends, who continue to provide a wide variety of ideas for Chelles they would love to have. Many new products and ideas are being developed with the endless possibilities of the Miche Bag. And to think, it all started with a spill!

The Miche Bag is a spectacular bag that incorporates style and freshness. How often in life can you have the same item but change it for the occasion. The Miche Bag was designed for a night on the town as well as heading to work. Popular and affordable are 2 words that come to mind when it comes to the Miche Bag.